Don't panic, though; the changes only apply to celebrity and business
pages. Facebook will no longer factor in Likes from users who have
voluntarily deactivated their accounts or users who have passed away,
according to a blog post.
Facebook said the changes will offer businesses a clearer, more
accurate idea of their Facebook audience, since neither of those groups
are Facebook users.
"Over the coming weeks, Page admins should expect to see a small dip
in their number of Page likes as a result of this update," the blog post
reads. "It’s important to remember, though, that these removed likes
represent people who were already inactive on Facebook."
Facebook also notes that if a user reactivates an account and Liked a
particular Page, that action will be tallied back into the total like
count. Read More...
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