Rich answers are now displaying for targeted queries at a rate or 19.45% for targeted queries, according to a new study by Stone Temple Consulting.
Google’s rich answers have helped settle many a bet (in near-instant
fashion), and these insta-answers seem to be cropping up more and more
often.
The folks at Stone Temple Consulting performed an in-depth look at
850,000 search queries and found that 19.45% trigger these rich answers.
The study was aimed to uncover these answers, specifically, so the
sample size wasn’t randomized. The queries examined were picked as the
goal was to try to trigger these queries; the 19.45% display rate isn’t
for all searches performed across the web.
The study also includes details on the locations that provide the
data leveraged in the rich answer. Of the domains used to power the
answers, Stone Temple Consulting reports that more than half used have a
domain authority of 60 or less.
The study also covers attribution data uncovered for the rich
answers, which is quite fascinating. Only 25% of the queries don’t
provide attribution at all. The sector that provides the most
attribution was, surprisingly, the lyrics space.
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