Facebook sends a remarkable amount of traffic, but there's a lot of
confusion around both just how much and (perhaps more importantly for
our work) how we can optimize our work to take advantage of it. In
today's Whiteboard Friday, Rand clears up some of the statistical noise
and offers 10 tips for optimizing your Facebook traffic.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday.
Today we're going to talk a little bit about Facebook. Facebook has been
growing massively. It sends out a tremendous amount of traffic, and as a
result, more and more of us in the field of web marketing as a whole,
and because it's so interesting as a correlated factor with things that
tend to perform well in Google, are interested in the traffic that
Facebook can drive and in potentially growing that.
So I'm going to start out with a few stats. I think it is actually
very important that marketers like us understand how statistics work,
especially as they're represented. I hear from folks all the time like,
"Oh, my boss emailed me the new Shareaholic report, and it says that 25%
of all traffic comes from Facebook, and we only get 10% of our traffic
from Facebook. So we must be doing Facebook badly." That's not actually
the case. Read More...
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