Everybody remembers being in college, writing down activities in a
logbook, hoping the hours they worked on a project were enough for a
sufficient grade. After two years as an online marketer/SEO, I
realized what makes writing down activities so important.
The intent of this post is to save you from making the same mistakes I
made. If you're working for a brand, you probably want to make sure
you're on top of all your KPIs, but few of us are able to carefully
track our valued metrics 24 hours a day.
So in addition to providing you with some useful insights into why it’s
so important to write down everything you do, I’ll also give you some
useful tips on how to get this started with the tools you
likely already use. Most importantly, I'll show you how to keep track of
drastic changes in web traffic and user engagement. Read More...
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