It's been a long time since we covered one of the most fundamental
building blocks of SEO—the structure of domain names and URLs—and I
think it's high time to revisit. But, an important caveat before we
begin: the optimal structures and practices I'll be describing in the
tips below are NOT absolutely critical on any/every page you create.
This list should serve as an "it would be great if we could," not an "if
we don't do things this way, the search engines will never rank us
well." Google and Bing have come a long way and can handle a lot of
technical challenges, but as always in SEO, the easier we make things
for them (and for users), the better the results tend to be. Read More...
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