In one of my recent posts,
I spoke about the possibility of “anti-amateur bias” that might keep
medical researchers from appreciating the wisdom of the amateur crowds
as a source of creative ideas. One possible advantage that amateurs
have is their ignorance. Not knowing how things are supposed to be done
frees them (or forces them) to think about how to do things
unencumbered by convention. My favorite recent example of this
phenomenon is the story of the Argentine car mechanic, Jorge Odón, who
saw a YouTube video
explaining a cool way to remove a cork from inside a bottle. In this
clip you can see how inflating a plastic shopping bag does the trick
without harming the cork or the wine bottle: Read More..
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