Why Google Says Building Links Can Harm Your SEO Efforts

Building links for SEO can be one of the best things you do for your SEO efforts–or it can be the worst. It all depends on how you go about it. I wrote about this here in Forbes in 2013 with my post SEO Rankings Tanking? Check For Bad Incoming Links. Now, Google’s webmaster trends analyst John Mueller has come out and with an explicit statement stating that link building can do harm to your SEO goals. As reported by Barry Schwartz at Search Engine Land, Mueller was participating in a webcast when he was asked “is link building in any way good?” Mueller responded “In general, I’d try to avoid that.” Here is his full response: Read More...