In 2015, Your Job As An SEO Isn’t Actually SEO

 

Content Developer

This part of an SEO’s job should not come as a surprise to you given how ingrained “content is king” has become in our heads.
There is no way you can rank well in search engines without good content, and I see more copywriters being directly integrated into the SEO team rather than living on a different team. In many cases, the requirements of being a non-technical SEO now include content writing.
Quality content can be hard to create; it’s not exactly something you can teach. There’s no formula you can follow (although Nate Dame does have a pretty good list of what makes quality content), and it does take a lot of time (I’ve spent 15 minutes on one Facebook post), so don’t assume that good content is something we just have lying around. Read More...