How to Promote an E-commerce Website

In the past, selling your products meant managing a brick-and-mortar store and limiting yourself to a primarily local customer base. Today, all you need to advertise your inventory is Internet access and a website. An e-commerce website makes it easy for customers around the world to shop at your virtual store. If you don't promote your e-commerce website, though, customers won't be able to find it. A variety of free and paid advertising methods are available online, allowing you to choose the ones that best fit your budget and business plan.

 

Step 1Apply Search Engine Optimization (SEO) to your e-commerce website. This technique makes it easier for search engines, such as Google and Bing, to find your website. Sprinkle relevant keywords throughout your website to attract search engines. For example, if you sell second-hand clothing, use keywords and phrases like "online thrift store" and "buy used clothes." Don't overuse Flash or Javascript. Search engines have difficulty "seeing" this type of content.

Step 2Start and maintain a blog that relates to your e-commerce website. For instance, if you sell DVDs on your website, write articles about new movie releases on your blog. Link the blog and the e-commerce website together. If a reader likes your blog, he may visit your website.

Step 3Find forums related to your e-commerce website. Use your website's URL as your forum signature, if allowed to do so. Participate regularly in forum discussions. Get to know other posters and tell them about your website.

Step 4Add your website to Google Places and other directories if your business has a physical location. Google Places works best if you're trying to attract local customers.

Step 5Look for other websites related to your e-commerce site. Ask the site owner if they would like to link to your website. If they agree, return the favor by putting a link to their site on yours.

Step 6Use the power of social networking sites, such as Twitter and Facebook, to share your e-commerce website with others. Make a Facebook page dedicated to your e-commerce site and encourage customers to become your fans. Use Twitter to tweet about your sales, special offers and news related to your site. Read More...