Mobile isn't the future. It's the present. Mobile apps are not only
changing how we interact with devices and websites, they're changing the
way we search. Companies are creating meaningful experiences on
mobile-friendly websites and apps, which in turn create
new opportunities to get in front of users.
I'd like to explore the growth of mobile app search and its current opportunities to gain visibility and drive engagement.
Rise of mobile app search
The growth of mobile device usage has driven a significant lift in
app-related searches. This is giving rise to mobile app search as a
vertical within traditional universal search.
While it has been clear for some time that mobile search is important,
that importance has been more heavily emphasized by Google recently, as
they continue to push
mobile-friendly labels in SERPs, and are likely increasing mobile-friendliness's weight as a ranking factor.
The future of search marketing involves mobile, and it will not be
limited to optimizing HTML webpages, creating responsive designs, and
optimizing UX. Mobile SEO is a world where apps, knowledge graph, and
conversational search are front and center. Read More...
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