Fidelity Investments has entered into a one-year business relationship with ESPN .
It joins one of the largest financial service corporations with the
worldwide leader in sports. The deal partners Fidelity Investments and
ESPN on a project that is largely focused on major U.S. professional
sports trade deadlines and was purposefully announced and initiated
around the National Basketball Association’s deadline that is just one
day away.
The project is titled #TradeTalk and
marks the first time that ESPN has partnered with a major financial
services organization outside of providing traditional advertising space
online and through its television networks. The partnership will
heavily promote Fidelity Investments surrounding trade deadlines by
pushing co-branded landing zones on ESPN.com (both desktop and mobile
versions of the website), articles and other content that include
parallels between trade rumors/confirmations in the world of
professional sports and considerations about trades on Wall Street. Read More...
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